Your Company Won't
Build the Ladder. Build Your Own.

Illustration of a person climbing a ladder with a missing rung, reaching upward

Get the clarity, strategy, and confidence to reach your next engineering title in 6 weeks, whether that means getting promoted where you are or making the right strategic move.

Book Your Free Strategy Call

From senior at a dead-end company to Staff Software Engineer. No FAANG pedigree required. I'll show you the playbook.

Illustration of a person climbing a ladder with a missing rung, reaching upward

Career paths aren't linear.

Promotions aren't handed out. They're engineered.

The ladder doesn't exist until you build it.

Sound Familiar?

"Someone who started after me just got promoted to Senior and I genuinely don't understand what they did differently."

"My company doesn't do 1:1s, doesn't do performance reviews, and doesn't have a leveling rubric. How am I supposed to get promoted in a system that doesn't exist?"

"Every career video I watch assumes I work at Google with a promo committee and a packet process. None of that exists at my company."

"I tried the 'build visibility' advice and started writing internal docs. Nobody read them. Now what?"

"All the advice says 'have the conversation with your manager,' but my manager has 15 direct reports and cancels our 1:1s every week."

The Cost of Staying Stuck

$20-40K per year in lost income from delayed promotions
Years of stagnation at the same title while peers level up
Burnout from frustration, resentment, and quiet quitting

The Missing R.U.N.G. Framework

A 6-week, 1:1 coaching system to get you from stuck to strategic.

R

Recognize the Ceiling

Weeks 1–2

Diagnose your company's real promotion infrastructure (or lack of it). Map the power structure: who actually decides promotions? Run the ceiling test to determine if there's a path here, or if you've outgrown this environment.

Most engineers waste years trying to get promoted at companies that were never going to promote them.

You walk away with: Company career audit, ceiling diagnosis, path recommendation
U

Uplevel Your Narrative

Weeks 2–3

Shift from output (tickets closed) to outcomes (business impact). Tie your engineering work to KPIs that leadership cares about. Learn to use data to tell the story of your impact.

The engineers who level up aren't the best coders. They're the ones who can prove their work matters.

You walk away with: Impact narrative document, reframed self-review or story bank
N

Name Your Value

Weeks 4–5

Build visibility without being political. Communicate technical work to non-technical stakeholders. Create artifacts that outlive you: docs, RFCs, architecture decisions.

If you don't name your own value, nobody else will.

You walk away with: Visibility action plan, promotion case document OR external positioning package
G

Grab the Ladder

Weeks 5–6

Execute. Have the promotion conversation with your manager, or position yourself for a strategic move with a title bump. Negotiate. Set your north star and build your action plan.

Clarity without action is just daydreaming.

You walk away with: 90-day action plan, negotiation prep or interview positioning strategy

Everything You Need to Level Up

45 minutes each

6 Weekly 1:1 Coaching Calls

Personalized strategy sessions walking through each stage of the R.U.N.G. framework, adapted to your specific company and situation.

Slack / Discord

Async Support

Direct access between calls for questions, gut-checks on emails to your manager, and real-time career decisions.

Deliverable

Company Career Audit

A structured assessment of your company's real promotion infrastructure, who decides promotions, and whether there's a realistic path for you.

Deliverable

Impact Narrative Document

A written artifact that frames your engineering work in terms of business outcomes, ready for self-reviews, promo discussions, or interviews.

Deliverable

Promotion Case or Positioning Package

Depending on your path (stay or move), a complete written case for your next title.

Deliverable

Personalized 90-Day Action Plan

A concrete roadmap for what to do after the program ends, tailored to your specific situation and goals.

Simple, Transparent Pricing

A promotion or strategic move nets $20K–$40K/year in additional income. This program costs a fraction of that and pays for itself within the first month of your new comp.

You've been stuck for months, maybe years. You've tried reading blog posts, grinding LeetCode, and asking your manager. Nothing's changed.

For less than you'd spend on a weekend trip, you get 6 weeks of focused, 1:1 attention from someone who navigated this exact path.

Founding Rate / Limited Spots
$1,200 6-week engagement

Or 2 payments of $600

  • 6 weekly 1:1 coaching calls (45 min)
  • Async Slack/Discord support
  • Company career audit
  • Impact narrative document
  • Promotion case or positioning package
  • Personalized 90-day action plan
Book Your Free Strategy Call

Standard rate: $2,000 after founding cohort

The Clarity Guarantee

Complete all six sessions, do the work between calls, and if you don't walk away with (1) a clear career diagnosis, (2) a written promotion case or positioning strategy, and (3) a personalized 90-day action plan, you get a full refund.

This is a completeness guarantee, not an outcome guarantee. I promise clarity and strategy. The promotion is yours to execute.

Stop Spinning Your Wheels.

You don't need another blog post. You don't need to grind more LeetCode. You need a strategy and someone who's been where you are.

Book a free strategy call. We'll talk about where you are, where you want to be, and whether the program is a fit. No pressure, no pitch. Just clarity.

Book Your Free Strategy Call